REPORT

Senken Shimbun and CREDITS held "PLUG IN │ Editorial October 2021" over three days from October 27 at EBiS303 in Ebisu, Shibuya-ku.
77 companies exhibited, across categories including 13 apparel, 14 bags, 11 shoes, 15 accessories, 11 general goods, 7 beauty and cosmetics, 2 lifestyle goods, 2 food, 1 stationery, and 1 pet buggy.
Visitors over the three days totaled 2,288 (765 on day one, 849 on day two, 674 on day three), up about 150 from the previous show, partly thanks to the lifting of the state of emergency.

"Nihon Yacho no Kai" (Wild Bird Society of Japan), featuring casual wear by Daiwabo Advance and bags by Across International, was chosen for the "PLUG IN │ Editorial GRAND PRIX," selected by visitor vote.

We also enriched the optional services offered alongside exhibiting. At the "Business Pitch," held in a separate room at the venue, 12 exhibitors gave presentations on their own brands and received feedback from department store and commercial facility staff who took part. Judges came from Isetan Mitsukoshi, Tokyu Department Store, Mitsui Fudosan, Hankyu Hanshin, JR East Cross Station, Yurindo, and YCMI.

The "Photo Session," held in a corner of the venue to support exhibiting brands' look shoots, offered model and product photography, with 10 companies taking part. We also supported exhibitors with influencer social media posts.

The next show runs for three days from March 23, 2022 at EBiS303.
Download the show report here.