Introducing "Golden Mustard," an exhibitor at the March 2020 show
PLUG IN│Editorial Office
UPLOADED 15 FEBRUARY, 2020
"Golden Mustard," which exhibited at the PLUG IN October 2019 show, has been expanding its list of business partners. Golden Mustard is a condiment brand launched in 2019 by representative Taichiro Kitayama, a working sommelier.
While ordinary mustard is a paste made by grinding and fermenting the seed, Golden Mustard keeps the seed whole in the finished product. Beyond its striking visual presence, it offers a new, pop-in-your-mouth texture, redefining mustard as an ingredient in its own right rather than just a condiment.
Whereas Western mustard is often used as a side condiment to add sourness or spice, Golden Mustard plays the role of bringing out the flavor of the ingredients themselves. Made with white soy sauce, mirin, honey, and other ingredients, it's rich in umami, so it enhances the natural flavor of the food rather than overpowering it — pairing with the cook's imagination to suit any dish. It goes well with meat, of course, but also with Japanese dishes such as sashimi and tofu, and salads.
Exhibiting at PLUG IN has expanded the brand's business partners, mainly department stores
Following its 2018 win at the seasoning championship, the brand took second place this year, marking two consecutive years on the podium. It has also secured a spot at Mitsukoshi Isetan's "Tanseikai" pop-up event next February, and adoption by "TOMO," a Japanese restaurant at the five-star Raffles Dubai hotel. Business-use wholesale is also set to launch next year.
Company Information
Golden Mustard Co., Ltd.
WEB: http://golden-mustard.k-shoten.jp/