Shibuya Hikarie is a Shibuya landmark with a strong affinity for fashion. Thanks to its unbeatable access — directly connected to Shibuya Station — and its track record hosting numerous fashion events such as Rakuten Fashion Week TOKYO, this show's return to Hikarie Hall comes in response to persistent requests from exhibitors and visitors alike who had been hoping for it.

Of the roughly 90 participating companies, nearly half chose PLUG IN as their first-ever joint trade show, or their first entry into the Japanese market. Four companies — Mela Bianca, TheBallon, NOTKNOWING, and FLENO — entered via "HYPERGROUND," the B2B platform run by Korea's Shinsegae Department Store, spanning a wide range from street fashion to refined adult wear to hair accessories. "CROSSROAD," a joint trade show bringing together body care and beauty items, is also exhibiting as an area at PLUG IN. The cosmetics brands that have drawn growing visitor attention in recent years have also been substantially expanded.

The show also welcomes an exhibiting area from the Council of Fashion Designers Tokyo (CFD TOKYO), featuring accomplished designer brands including divka, JUN OKAMOTO, and ATSUSHI NAKASHIMA.

The show runs October 23, 24, and 25, from 11:00 to 19:00 (until 17:00 on the final day). A networking event will be held at the venue on the evening of the first day. Food service will also be provided by exhibitor and plant-based food brand "HAKKO."